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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
1. You uploaded into the Responsys Content Library an HTML document and three subdocuments personalized with the member level of the subscriber. When you validate the campaign, you get this error: "Email Message preview failed because of template execution runtime error, detailed error: property MEMBER_LEVEL for datasource CONTACTS is not defined in the datasources." How should you correct this error?
A) Open each HTML document in the package and declare the MEMBER_LEVEL field by using the RPL directive<#field> in every document. Then reupload the documents into the Content Library.
B) The MEMBER_LEVEL field is a Responsys reserved word and cannot be used for personalization.
C) You did not select the MEMBER_LEVEL column from the CONTACTS database. In the Datasources Section in the Campaign workbook, select the MEMBER_LEVEL field and make sure the aliasmatches what is in the HTML code. Responsys will now be able to insert values for that column at run time.
D) The HTML coder didn't include the <#data> directiveand declare the CONTACTS data source in each document. Enter this into each document, and the error should now be resolved.
2. You have a banner image in an HTML file with clickthrough reference. It is named acme_marquee.htm and you have uploaded it into a folder named LOGOS in your Content Library.You want to insert it into the HTML campaign document that has been uploaded to the Responsys Content Library into the HTML campaign document.
Which RPL code should you use to insert this document?
A) <document="${//all content/. . /acme_marquee.htm}">
B) <#assign banner="acme_marquee. htm"><#include "cms: //contentlibrary/ " + banner>
C) <$insertdocument "cms : //contentlibrary/LOGOS/acme_marquee . htm">
D) <#include "cms : //contentlibrary/LOGOS/acme_marquee . htm">
3. Your client's requirements state that they need to have more than one profile list in their account.
Which two statements are true about implementing this? (Choose two.)
A) The column to be used as the table's primary key must be named something different in each profile list.
B) It is acceptable to have the same individual (email subscriber) in several profile lists, because a record with the same email address can exist in multiple lists with different RIID_'s.
C) Special configuration must be done to use different IP addresses to send campaigns to different lists in the account.
D) If you have multiple profile lists, you must have separate programs, because allthe messaging events launched in a Responsys Program must refer to the same profile list.
4. Which coding practice should you use when coding responsive design emailmessages?
A) Create separate HTML documents for responsive and nonresponsive emails to avoid having the necessary elements and code structure in one document.
B) Use background images freely; they will just not display if not supported on some platforms.
C) Include styling code inline between the <HEAD> tags within HTML elements instead of in external files.
D) Keep elements showing up in the responsive version in the same order as they appear in the nonresponsive version: left to right and top to bottom.
5. One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before.
You check the deliverability metrics on Responsys reports for the emailcampaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)
A) Hard bounce rates are 10% or higher.
B) Substantial (5%) increase in click-through rates on last week's promotional campaign.
C) Recipients are forwarding your emails to everyone in their address books.
D) Your open rates have dropped somewhatsince last month.
E) The ISP is recording a high number of spam trap hits and complaint rates from recipients.
Solutions:
Question # 1 Answer: C | Question # 2 Answer: D | Question # 3 Answer: C,D | Question # 4 Answer: D | Question # 5 Answer: A,E |
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