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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. A marketer with Northern Trail Outfitters needs to review how different variations of an email will render in different email clients.
Which tool should the marketer use?

A) Content Detective
B) Send Preview
C) Test Send

2. Northern Trail Outfitters (NTO) wants to leverage Path Optimizer to test new marketing content. The best path will be selected based on the orders placed on NTO's website.
What should NTO configure in Path Optimizer?

A) Email Engagement
B) Web Conversion
C) Manual Engagement

3. Northern Trail Outfitters (NTO) has a new product launch.
Which tool should enable NTO to easily target the most loyal subscribes?

A) Google Analytics Audience
B) Path Optimizer
C) Einstein Engagement Scoring

4. Northern Trail Outfitters (NTO) is going through IP address warning and would like to understand the metrics of the email sends on a data level.
Which out-of-the-box report should IMTO use to get thisinformation to refine to its sending methods?

A) Recent Email Send Summary
B) Email Performance by Domain
C) Email Sends by User

5. A marketer wants to use a filter to create a data extension that includes only records from yesterday.
Which step should they take to ensure the data extension includes newly added records?

A) Schedule an automation to refresh the filter activity each day.
B) Configure the filter DE to auto-refresh dally in properties.
C) Check the 'AUTOMATICALLY REFRESH UPON SENDING' checkbox.

Solutions: