Salesforce Marketing Cloud Account Engagement Specialist : Marketing-Cloud-Account-Engagement-Specialist valid dumps

Marketing-Cloud-Account-Engagement-Specialist real exams

Exam Code: Marketing-Cloud-Account-Engagement-Specialist

Exam Name: Salesforce Marketing Cloud Account Engagement Specialist

Updated: Sep 13, 2025

Q & A: 306 Questions and Answers

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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Syllabus Topics:

TopicDetails
Topic 1
  • Visitors and Prospects: This section of the exam measures the skills of a Marketing Associate and covers the foundational relationship between anonymous visitors and identified prospects in Account Engagement. It includes understanding how visitors convert into prospects and how to apply the right actions using Prospect Audits. Candidates should be able to interpret prospect data and take appropriate steps based on their activity and engagement level.
Topic 2
  • Lead Management:This section of the exam measures skills of a Lead Generation Specialist and evaluates knowledge of automation and segmentation tools used in managing leads. Topics include automation rules, dynamic and static lists, completion actions, segmentation rules, and page actions. It also involves understanding scoring and grading models and how they contribute to lead qualification. Custom redirects and their use in tracking engagement are also part of this domain.
Topic 3
  • Engagement Studio:This section of the exam measures skills of a Marketing Automation Specialist and covers how to build and manage automated marketing programs. Candidates need to distinguish between the various components that make up an engagement program and understand the process for updating a program, including how to modify its assets effectively.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-engagement-specialist---MC-201

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