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IBM M2090-618 Exam Overview:
| Certification Vendor: | IBM |
|---|---|
| Exam Name: | IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 |
| Exam Number: | M2020-618 |
| Exam Price: | Free / No Charge |
| Real Exam Qty: | 41-60 |
| Available Languages: | English |
| Passing Score: | 70% |
| Certificate Validity Period: | 12 Months |
| Related Certifications: | IBM Sales Mastery - Business Analytics |
| Exam Format: | Multiple Response, Multiple Choice |
| Exam Duration: | 60 minutes |
| Recommended Training: | IBM Business Analytics Sales Training |
| Exam Registration: | IBM Skills Gateway IBM Training & Skills |
| Sample Questions: |  |
| Exam Way: | Online proctored / IBM Skills Gateway |
| Pre Condition: | No formal prerequisites; recommended basic knowledge of IBM analytics and midmarket sales |
| Official Syllabus URL: | https://www.ibm.com/training/certification/m2020-618 |
IBM M2090-618 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Sales Strategy & Value Proposition | 25% | - Overcoming common objections - Identifying qualified opportunities - Pricing, packaging and financing options - Articulating business value and ROI |
| Topic 2: Solution Mapping & Competitive Positioning | 20% | - Matching solutions to customer needs - Upsell and expand scenarios - Competitive differentiation |
| Topic 3: IBM Business Analytics Midmarket Portfolio | 35% | - IBM SPSS for midmarket applications - IBM Cognos Express family overview - IBM Cognos Insight features and use cases - Positioning and differentiators |
| Topic 4: Midmarket Business Analytics Landscape & Trends | 20% | - Market trends and business drivers - Key customer pain points in midmarket - Value of analytics for midmarket organizations |
IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 (M2090-618) — Questions Candidates Actually Ask
The M2090-618 exam, officially known as IBM Business Analytics Midmarket Foundational Sales Mastery Test v2, is the IBM test that leads to the IBM Business Analytics Midmarket Foundational Sales Mastery certification at the Foundational level. Passing it validates the skills employers expect from a certified professional. It is also associated with related credentials such as IBM Sales Mastery - Business Analytics.
The M2090-618 exam contains 41-60 questions, and you have 60 minutes to complete them. Work out your per-question pace before test day, and flag slow items instead of stalling on them — time pressure, not knowledge, sinks many first attempts. Timed mock exams in the Actual4Exams test engines are the most reliable way to build that rhythm.
The passing score for the M2090-618 exam is 70%, and the official registration fee is Free / No Charge. If you miss the mark, a retake means paying the full fee again, so book your seat only when you are ready. A practical benchmark: score consistently above the passing line on timed practice tests before scheduling the real exam.
No formal prerequisites; recommended basic knowledge of IBM analytics and midmarket sales
Entry requirements can change, so confirm the latest conditions on the official exam page: https://www.ibm.com/training/certification/m2020-618.
You can book the M2090-618 exam through the official registration channels below:
Exam delivery: Online proctored / IBM Skills Gateway. Seats at popular test centers fill quickly, so schedule early once your preparation is on track.
IBM recommends the following training options for IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 candidates:
Pair any course with the 41 practice questions from Actual4Exams to measure how ready you really are before paying the exam fee.
Yes. A free PDF demo of the IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 questions is available, so you can check the question style and answer quality before you pay. Every purchase also includes 365 days of free updates, and if the product expires you can renew the update service at a 50% discount from your member zone.
If you take the corresponding M2090-618 exam within 60 days of purchase and do not pass, you can apply for a full refund under the 100% Money Back Guarantee: submit a scan of your enrollment slip and your official Score Report (PDF) within 2 days of the exam date, and the claim is processed within 7 days. Attempts made within 3 days of purchase, downloads without an actual exam attempt, free materials, and expired orders are not eligible, and the candidate name must match the payer name. Prefer new material instead of a refund? You can exchange your purchase for two free products of equal value and keep the update service on your original product. As for delivery, the files are available for instant download and are also emailed to you within one minute of payment — if nothing arrives within 2 hours, contact customer service. There is no limit on how many computers you can install the product on.
The official IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 outline is organized into 4 domains. The first three are:
- Sales Strategy & Value Proposition — 25% of the exam
- Solution Mapping & Competitive Positioning — 20% of the exam
- Midmarket Business Analytics Landscape & Trends — 20% of the exam
See the complete exam topics section above for the full outline and the weighting of every domain.
IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:
What is a common pain point for a Finance Department?
- A. How do I improve performance, profitability and grow my business?
- B. Am I attaining savings and maintaining infrastructure (computers, databases, networks) required to support growth of our business?
- C. How do I maximize retention, optimize staffing mix and attain best practice benchmark benefits?
- D. Do I fully understand my company's cash flow, ROI, compliance, risk, disclosure and regulatory reporting requirements?
Within IBM we use BANT to qualify an opportunity. What does BANT stand for?
- A. Budget. Authority, Need. Timeline
- B. Budget. Affordability, Need. Thought Leadership
- C. Budget, Access. Need, Timeline
- D. Budget. Acceptance. Necessity. Tactics
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What are the 3 (three) key messages for IBM Cognos Express in the Business Analytics Midmarket?
- A. Easy to Deploy. Easy to Start. Easy to Use
- B. Easy to Use. Easy to Deploy. Easy to Buy
- C. Easy to Buy. Easy to install. Easy to Deploy
- D. Easy to Install. Easy to Use. Easy to Buy
Explanation: Only visible for Actual4Exams members. You can sign-up / login (it's free).
A sales organization believes low sales value = low service value. What could you say to overcome that objection?
- A. Stress the "Easy to Buy" Midmarket message, the products are packaged and priced right; Start small, start anywhere, deliver immediate value, and grow; Recommend available compelling IBM Global Financing offerings
- B. Start small, show immediate value then grow; Use trial to demonstrate ease and value; Show how they can leverage Excel skills
- C. Smooth glide path to the Enterprise solution
- D. Compared to IBM Cognos Business Intelligence. Midmarket solutions have a lower cost of entry while retaining similar services revenue opportunities
Explanation: Only visible for Actual4Exams members. You can sign-up / login (it's free).
What are the 4 (four) trends shaping the way we live, work and interact?
- A. Data. Security. Cloud. Social
- B. Mobile, Social. Data. Storage
- C. Social, Mobile, Data, Cloud
- D. Cloud. Mobile, Security, Data
Explanation: Only visible for Actual4Exams members. You can sign-up / login (it's free).
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