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IBM M2090-618 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| IBM Business Analytics Midmarket Portfolio | 35% | - Positioning and differentiators - IBM SPSS for midmarket applications - IBM Cognos Express family overview - IBM Cognos Insight features and use cases |
| Solution Mapping & Competitive Positioning | 20% | - Matching solutions to customer needs - Competitive differentiation - Upsell and expand scenarios |
| Sales Strategy & Value Proposition | 25% | - Pricing, packaging and financing options - Identifying qualified opportunities - Overcoming common objections - Articulating business value and ROI |
| Midmarket Business Analytics Landscape & Trends | 20% | - Value of analytics for midmarket organizations - Key customer pain points in midmarket - Market trends and business drivers |
IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:
1. How many IBM sales stages are there?
A) There are 6 (six) stages but in GPP they are considered to be 3 (three) stages
B) There are 9 (nine) stages but in GPP they are considered to be 4 (four) stages
C) There are 11 (eleven) stages but in GPP they are considered to be 5 (five) stages
D) There are 11 (eleven) stages but in GPP they are considered to be 6 (six) stages
2. What is a common pain point for a Sales Department?
A) Are my back-office and supply chain infrastructure and processes effective, maximizing profitability?
B) Do I fully understand my company's capital structure. ROI. compliance, risk, disclosure and regulatory reporting requirements?
C) Am I maximizing revenue generation and market growth opportunity through segmentation and route-to-market?
D) How do I maximize retention, optimize staffing mix and attain best practice benchmark benefits?
3. What is the definition of an IBM sales stage 04 qualified opportunity?
A) The organization has funding (budget) or can achieve funding (budget) that is commensurate with the solutions that you provide, has people within the sphere of influence of the sponsor with the authority to buy. and has a compelling point in time when the solution to the issue should be implemented.
B) The customer has been BANT qualified.
C) An opportunity exists within an organization to either solve a problem or take advantage of an opportunity that either decreases costs, increases revenue, complies with regulations or decreases risk.
D) The customer has funding and will buy something, and is considering multiple sources; uncertainty exists (no solution yet).
4. Which is an accurate description of the buyers in the Business Analytics Mid market?
A) Buyers in the Midmarket are shifting toward Information Technology.
B) Buyers in the Midmarket are shifting toward Finance.
C) Buyers in the Midmarket are shifting toward the Line of Business.
D) Buyers in the Midmarket are shifting toward Operations.
5. What would be a good next step to develop the relationship with the customer after the sale?
A) Recommend entitlement expansion immediately after closing
B) Create a case study directly after the sale closes
C) Create a case study based on their successful implementation
D) Offer a blanket discount on future purchases
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: C | Question # 5 Answer: C |
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