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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics.
How could this be accomplished?

A) Use the 'fiscal year' filter on the Pipeline Dashboard.
B) Develop a new lens that includes only data from the fiscal year.
C) Apply the "tag" filter on the Pipeline Dashboard using the fiscal year.
D) Create a custom dataset using only data from the fiscal year.

2. A Salesforce Engage user is on their way to a customer offsite. The user just had a conference call on their smartphone and closed a new customer.
How could the sales rep remotely and immediately begin the onboarding nurture process for this new customer?

A) Use the Salesforce Mobile App "Add to Nurture" button.
B) Use the Salesforce Mobile App "Send an Email" button.
C) Use the Salesforce "Send Marketing Cloud Account Engagement Email" button.
D) Use the Salesforce "Add to Nurture" button.

3. LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low.
What should be recommended to increase the conversion rates on the paid search ads?

A) Develop custom redirects in Marketing Cloud Account Engagement to use on the paid search ads.
B) Place additional navigation on the LenoxSoft home page.
C) Direct traffic from the ad to a Marketing Cloud Account Engagement landing page instead of the home page.
D) Create new content for the paid search ads that direct to the home page.

4. When warming a dedicated IP, what would support good delivery rates with initial email sends and build the IP's sending reputation?

A) Segment cold prospects with a low score to reengage for initial email sends.
B) Segment the best and most active contacts for initial email sends.
C) Segment prospects with free email service providers for initial email sends.
D) Segment internal employees with high scores for initial email sends.

5. "LenoxSoft is migrating prospect records from an external system into Marketing Cloud Account Engagement.
In this external system, each prospect has 50 custom fields.
They are trying to decide which fields to recreate in Marketing Cloud Account Engagement before importing in the records.
What are two ways they should decide which fields to recreate in Marketing Cloud Account Engagement?
Choose 2 answers

A) Review existing forms and landing pages to understand what data needs to be collected.
B) Ask their accounting team to review and select the five most helpful fields.
C) Pull a report of the data they intend to use for segmentation purposes.
D) Filter existing prospect records to see which custom fields have the most data.

Solutions:

Question # 1 Answer: C

Question # 2 Answer: D

Question # 3 Answer: D

Question # 4 Answer: D

Question # 5 Answer: A,C