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NEW QUESTION # 52
Acustomer, who is already using the media cloud advertising sales management application, needs the ability to create and edit templates, while also being able to generate documents. Which two managed permissions ets are required for this?
- A. MediaCloudPlus Runtime
- B. dovGenInd CME Designer User
- C. dovGenInd CME runtime User
- D. dovGenInd CME digital experience User
Answer: B,C
Explanation:
For a customer using the Media Cloud Advertising Sales Management application who needs to create, edit, and generate templates and documents, the required managed permission sets areDocGenInd CME Designer User and DocGenInd CME Runtime User. The Designer User permission set enables users to design and create document templates, while the Runtime User permission set allows for the generation and management of documents based on those templates.
References:
Salesforce Document Generation documentation:https://help.salesforce.com/ Salesforce Media Cloud Advertising Sales Management Guide:
https://www.salesforce.com/products/media-cloud/overview/
NEW QUESTION # 53
A publisher wants to empower its sales team by embedding analytic dashboards that show the actual digital delivery performance on the salesforce account page for advertising and agencies. The dashboard will need to be customized to reflect nuances of the publisher's business. What should a consultant configure or implement to solve for this use case?
- A. use integration to build a custom connection to the ad server to bring delivery data into the ad delivery object and set up a report chart on the account page
- B. integrate digital delivery sources to big query or snowflake, connect tableau to the data warehouse, and then set up an e,bedded tableaudashbpard on the account page
- C. configure the ad delivery connector for crm analytics and set up an embedded crm dahhboard'
- D. clone one of the flex card included is asm and customize the parameters to display a marketing cloud intelligence dashboard.
Answer: C
Explanation:
To provide the sales team with analytic dashboards showing actual digital delivery performance directly on the Salesforce Account page for advertisers and agencies, configuring the Ad Delivery Connector for CRM Analytics is the most efficient solution. This approach leverages CRM Analytics to aggregate and analyze ad delivery data, offering customizable dashboards tailored to the publisher's specific business nuances.
Embedding these CRM Analytics dashboards on the Account page ensures that sales teams have immediate access to relevant performance metrics, enabling informed decision-making and client discussions.References:https://www.salesforce.com/products/tableau/crm-analytics/
NEW QUESTION # 54
A company has purchased the media cloud solution and the IT Manager in charge of the deployment wants to understand the structure of all salesforce objects included in the solution. What should a Consultant provide in order to meet this request?
- A. media cloud schema model
- B. media cloud install packages
- C. media cloud object reference
- D. media cloud data model
Answer: D
Explanation:
For an IT Manager looking to understand the structure of all Salesforce objects included in the Media Cloud solution, providing the Media Cloud data model is the most appropriate action. The data model will give a comprehensive overview of how the objects are structured and how they relate to each other within the Media Cloud environment. This understanding is crucial for planning integrations, customizations, and for ensuring the solution aligns with the company's business processes.References:https://help.salesforce.com/
NEW QUESTION # 55
Amedia publisher is using advertising sales managment (ASM) to manage their B2B ad sales business and has decided to use google ad manager (GAM). which two actions should a consultant perform before testing the GAM integration?
- A. create a new Auth. Provider that specifies the consumer key and consumer secret from GAM
- B. create a new named credential to store the GAM endpoint
- C. add the GAM URL as new CSP trusted site.
- D. add the GAM endpoint in the OmniStudio integration procedure
Answer: B,C
Explanation:
Before testing the Google Ad Manager (GAM) integration with Advertising Sales Management (ASM), it's necessary to configure Salesforce to securely connect to GAM. Adding the GAM URL as a new Content Security Policy (CSP) trusted site allows Salesforce to safely interact with GAM content, while creating a new named credential to store the GAM endpoint securely manages the authentication details required for the integration. These steps ensure that the connection between Salesforce and GAM is secure, reliable, and conforms to Salesforce's security standards.References:https://help.salesforce.com/
NEW QUESTION # 56
While integrating the media plan with ad servers some of the integrations need to be configured as synchronous interfaces. Which two options should be configured as bi-directional synchronous interface?
- A. campaign performance feed to CPQ
- B. activate campaign in ad server
- C. campaign reporting from ad server
- D. check ad inventory in ad server
Answer: B,D
Explanation:
In the context of integrating a media plan with ad servers, certain integrations should be configured as bi-directional synchronous interfaces. These include "Activate Campaign in Ad Server" (A) and "Check Ad Inventory in Ad Server" (D). Synchronous interfaces ensure that actions taken in Media Cloud (like activating a campaign) are instantly reflected in the ad server, and checking ad inventory happens in real-time, providing up-to-date availability data.References:
https://help.salesforce.com/
https://www.salesforce.com/products/media-cloud/overview/
NEW QUESTION # 57
Which tool should a consultant include in the design for a media cloud advertising sales managment (ASM) org when looking to enable a company to track campaign performance from external servers?
- A. CRM analytics
- B. third party tools (DOMO, PowerBI, etcc)
- C. standard salesforce report and dashboard
- D. marketing cloud intelligence
Answer: D
Explanation:
To enable a company to track campaign performance from external servers within a Media Cloud Advertising Sales Management (ASM) org, the consultant should includeMarketing Cloud Intelligencein the design.
Marketing Cloud Intelligence provides advanced analytics and data integration capabilities, allowing companies to aggregate, analyze, and visualize data from various sources, including external servers. This tool enables the tracking of campaign performance across different platforms and media, offering comprehensive insights into the effectiveness of advertising campaigns.
References:
Salesforce Marketing Cloud Intelligence documentation:https://help.salesforce.com/ Salesforce Media Cloud resources: https://www.salesforce.com/products/media-cloud/overview/
NEW QUESTION # 58
AB2B advertising publishing company wants to start advertising sales managment components migration from the source org to the target org. Which two tools can they use to migrate advertising sales management components?
- A. IDX workbench
- B. change sets
- C. unmanged packages
- D. IDX build tool
Answer: B,C
Explanation:
For migrating Advertising Sales Management components from a source org to a target org,unmanaged packagesandchange setsare two effective tools. Unmanaged packages allow for the grouping of various components for deployment to another org, whereas change sets enable the transfer of specific customizations from one Salesforce org to another directly. Both methods facilitate the migration of configurations and customizations integral to Advertising Sales Management.
References:
Salesforce Change Sets documentation:https://help.salesforce.com/
Salesforce Unmanaged Packages Guide: https://developer.salesforce.com/docs/atlas.en-us.packagingGuide.
meta/packagingGuide/packaging_package_intro.htm
NEW QUESTION # 59
A System Administrator of an advertising publishing company that uses Advertising Sales Management (ASM) is going through the migration from source org to target org.
During the migration, the System Administrator runs into an error related to permissions and licenses on the target org.
Which two reasons could have caused the error?
Choose 2 answers
- A. The target org does not have the necessary integration procedures and Data Raptors.
- B. The System Administrator user profile on the target org does not have the required permission set licenses or add-on licenses.
- C. The target org does not have the required platform license definitions and add-on licenses.
- D. The source org does not have the required platform license definitions and add-on licenses.
Answer: B,C
Explanation:
Permission and license errors in migration typically arise because the target org lacks the required platform license definitions or add-on licenses, or because the admin user profile does not have the necessary permission set licenses assigned. The source org licenses don't impact target org migration errors, and missing integration procedures/Data Raptors usually cause functional issues but not license errors.
References:
Media Cloud ASM Migration Guide
Salesforce License and Permission Managementhttps://help.salesforce.com/s/articleView?id=sf.
media_cloud_migration_troubleshooting.htm&type=5
NEW QUESTION # 60
When using advertising sales managment (ASM), what are the two reccomended ways to integrate with google ad manage (GAM) to retrieve information, such as inventory managment, or to publish a campaign to GAM?
- A. dataRaptors on Interface Tables
- B. Pre-Built orchestration plan
- C. check availability integration procedure
- D. apex callable interfaces
Answer: B,C
Explanation:
When integrating Advertising Sales Management (ASM) with Google Ad Manager (GAM), two recommended ways include using the Check Availability Integration Procedure (A) and Pre-Built Orchestration Plan (D). The Check Availability Integration ensures real-time verification of ad inventory against the planned campaigns, preventing overbooking and optimizing ad space utilization. The Pre-Built Orchestration Plan provides a structuredworkflow for integrating with GAM, facilitating seamless campaign publishing and data synchronization between Salesforce and GAM.References:
https://help.salesforce.com/
https://www.salesforce.com/products/media-cloud/overview/
NEW QUESTION # 61
Which two features should a consultant keep in mind when proosing the use of JSON-based mapping over object-based mapping for contract templates?
- A. JSON-mapping allows for filtering individual line items or repeatable content items to display in a document, but object-based mapping does not
- B. the data to extract and merge into the template must exist in standard objects
- C. only contract, opportunity, order, and quote objects are supported when mapping fields is JSON-based mapping
- D. documents cannot display attribute data unless the custom section in the document template is used
- E. the consultant can use the item section for any type of item list, not only for line items
Answer: A,E
Explanation:
When proposing the use of JSON-based mapping over object-based mapping for contract templates, a consultant should keep in mind the following features:
JSON-mapping allows for filtering individual line items or repeatable content items to display in a document, but object-based mapping does not: This feature provides greater flexibility in customizing the content that appears in the document, allowing for more targeted and relevant information to be included.
The consultant can use the item section for any type of item list, not only for line items: This versatility enables the inclusion of various types of data lists in the document, beyond just standard line items, enhancing the document's comprehensiveness and relevance to the specific use case.
References:
Salesforce Documentation on JSON-based mapping:https://help.salesforce.com/ Salesforce Developer Guide on JSON and Object Mapping:https://developer.salesforce.com/
NEW QUESTION # 62
A publisher wants to know which products have low reception with the customers. However, the publisher is having a hard time analyzing the data because opportunities reflect only the sold products, excluding products which were once part of an opportunity but were later dropped. What should a consultant ensure is included in the design so that sellers can store and access different versions of the proposed media plan and its line items?
- A. product schedule functionality
- B. product mapping to an active price list
- C. quotes, and 'Sync to opportunity' custom button
- D. A media Plan version field in opportunity line item (OLI)
Answer: C
Explanation:
To address the challenge of tracking products with low reception, including those dropped from opportunities, the consultant should ensure that the media planning design includes the use of Quotes and a 'Sync to Opportunity' custom button. This setup allows sellers to create and manage multiple versions of media plans as quotes, capturing both selected and deselected products. The 'Sync to Opportunity' functionality facilitates the transfer of the final selected media plan to the opportunity, ensuring that the sales process reflects the most up-to-date proposal while retainingthe history of changes for analysis.References:https://help.salesforce.com/
NEW QUESTION # 63
A customer has a requirement to allow the operations team to ider quote records in order to perform "create and submit order" action only when the corresponding opportunity has reached a specific status calles "closed won". Sales users will remain as the cord owners of quotes and order for reporting purpose. The organization wide default setting for quote andorder object is private. How should a consultant solve this requirement with minimal customization?
- A. configure a criteria-based sharing rule to share order records once opportunity status is "closed won"
- B. configure role hierarchy, such that the operations team is higher than the sales users in the same hierarchy group
- C. share order records programmatically using apex whenever opportunity status is "closed won"
- D. sales users will use manual sharing in order to share order records once opportunity status is "closed won"
Answer: A
Explanation:
To allow the operations team to access quote records and perform the "create and submit order" action only when the corresponding opportunity status is "Closed Won", while maintaining the organization-wide default setting for quote and order objects as private, acriteria-based sharing ruleshould be configured. This sharing rule can be set up to share order records with the operations team based on the specific criteria of the opportunity status reaching "Closed Won", thus fulfilling the requirement with minimal customization.
References:
Salesforce Sharing Rules documentation:
https://help.salesforce.com/articleView?id=security_sharing_rules_create.htm Salesforce Opportunity Management guide:
https://trailhead.salesforce.com/en/content/learn/modules/opportunity-management
NEW QUESTION # 64
A publisher wants to share the omniscript with a subset of partners through the experience cloud. An administrator has created a page variation and added the omniscript to the page, but the subgroup of partner users are reporting they not seeing any changes in the experience site page. Which three actions should the administrator take to help troubleshoot this issue?
- A. validate that the page variation is published
- B. validate flexcards are being activated with the community page and community default as targets
- C. validate that the audience for the page variation is correctly defined as assigned
- D. validate that the latest version of the omniscript is enabled
- E. validate that the user has the mediacloudCCRuntime permission set license assigned
Answer: A,C,D
Explanation:
When partners report not seeing changes in the Experience Cloud site, the administrator should consider several factors to troubleshoot the issue. Firstly, ensure that the page variation containing the OmniScript is published (B). An unpublished page variation will not be visible to users. Secondly, check if the latest version of the OmniScript is enabled(C), as older versions may not reflect recent changes or functionalities. Lastly, verify that the audience for the page variation is correctly defined and assigned (E). The audience settings determine which subset of users can view the page variation. Incorrect audience assignment can lead to visibility issues for intended users.References:
https://help.salesforce.com/
https://developer.salesforce.com/docs/atlas.en-us.omniscript_best_practices.meta/omniscript_best_practices
/omniscript_manage_versions.htm
https://help.salesforce.com/articleView?id=networks_customize_pages_for_audiences.htm
NEW QUESTION # 65
Acustomer wants to know which products have low reception with the customers. However, the publisher is having a hard time analyzing the data because apportunities reflect only the sold products, excluding products which were once part of an opportunity but were later dropped. What should a consultant ensure is included in the design so that sellers can store and access different version of the proposed media plan and its line items?
- A. product schedule functionality
- B. product mapping to an active price list
- C. a media plan version field in opportunity line item (OLI)
- D. quotes, and 'Sync to opportunity' custom button
Answer: D
Explanation:
To address the challenge of analyzing products with low reception, where opportunities only reflect sold products and not those dropped from proposals, incorporatingquotes and a 'Sync to opportunity' custom buttonin the design is essential. This setup allows sellers to create multiple quotes representing different versions of the proposed media plan and its line items. Each quote can be synced to the opportunity as it evolves, ensuring that all proposed products, including those later dropped, are tracked and analyzed. This approach provides a comprehensive view of customer reception to all products initially considered, not just the final selections.
References:
Salesforce Quotes documentation: https://help.salesforce.com/articleView?id=quotes_overview.htm Salesforce Opportunities and Quotes Guide: https://trailhead.salesforce.com/content/learn/modules
/opportunity-and-quote-management
NEW QUESTION # 66
A publishing company has an existing media plan creation process that was setup using OmniStudio a few months ago. A new requirement has ome up where the user will be required to enter a new secondary budget field and this field should be stored with the rest of the media plan details. On which object should a consultant add this field so that it is stored with the rest of the media plan and can be added to the appropriate OmniScript?
- A. order
- B. opportunity
- C. quotes
- D. media plan placements
Answer: D
Explanation:
When adding a new secondary budget field required for media plan creation, the consultant should add this field to the Media Plan Placements object. This object is specifically designed to store detailed information about each placement within a media plan, making it the appropriate place to store budget-related data. Adding the field here ensures that it aligns with the rest of the media plan details and can be seamlessly integrated into the corresponding OmniScript for data capture and processing.References:https://developer.salesforce.com/docs/atlas.en-us.omnistudio.meta/omnistudio/
NEW QUESTION # 67
Apublisher is working with agents, which is Home's agency, to advertise Home's products. How should a Consultant create and relate these records in Advertising Sales Management (ASM)?
- A. create home and agents as accounts without specific record types.
- B. create a home account and create an agents account with a brand record tyoe
- C. create a home acount and agents as a contact on the home account.
- D. create a home account and create an agents account with an agency record type
Answer: D
Explanation:
To represent the relationship between Home and its agency, Agents, in Advertising Sales Management (ASM), the consultant should create two separate accounts: one for Home with a standard or advertiser record type, and another for Agents with an agency record type. This approach allows for the clear delineation of roles between the advertiser (Home) and its agency (Agents), enabling effective management and tracking of the advertising campaigns and interactions between the two entities.References:https://help.salesforce.com/
NEW QUESTION # 68
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