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NEW QUESTION # 42
A publishing company receives a request for a proposal (RFP) from a home store to advertise their brands - Electro and Furnito. How should a consultant model the home account?
- A. create Accounts for Home, Electro, and Furnito and associate using the parent-child relation
- B. create an account for home with advertiser record Type and create Accounts for Electro and Furnito with brand record Type
- C. create an Account for Home with two Contacts - Electro and Furnito
- D. create Accounts for Home, Electro, and Furnito with Advertiser Record Type
Answer: B
Explanation:
In Salesforce Media Cloud, it's best to model the Home store account as an advertiser and Electro and Furnito as brands under it. This setup allows for clear differentiation between the main advertiser (Home) and its specific brands (Electro and Furnito), facilitating targeted advertising campaigns and proposals. Utilizing advertiser and brand record types ensures that the relationship and hierarchy between the Home store and its brands are accurately represented and managed within the system.References:https://help.salesforce.com/
NEW QUESTION # 43
What does "Check Availability" do during media plan creation?
- A. checks the schedules of the campaign plan team
- B. checks the availability of the ad server
- C. makes sure that resources to work on creatives are available
- D. checks the ad space and capacity availability in the ad server'
Answer: D
Explanation:
The "Check Availability" function during media plan creation is designed to check the ad space and capacity availability in the ad server (D). This process ensures that the desired placements and inventory are available for the planned campaign dates and volumes, thereby avoiding overbooking and enabling effective campaign planning and execution.References:
https://help.salesforce.com/articleView?id=sf.dmp_advertising_sales_check_availability.htm
https://www.salesforce.com/products/media-cloud/overview/
NEW QUESTION # 44
Which sObject defines the resolution of the device used when an ad needs to be de displayed as part of digital ad sales?
- A. product
- B. ad creative size type
- C. media channel
- D. media content title
Answer: B
Explanation:
TheAd Creative Size TypesObject in Salesforce Media Cloud defines the resolution and dimensions required for ad creatives to be properly displayed across different devices. Thisobject is crucial in digital ad sales as it ensures that ads are appropriately formatted and rendered on various screens, enhancing the viewer's experience and the effectiveness of the advertisement. By specifying the resolution and size of ad creatives, this object helps in maintaining consistency and quality in ad presentations across different media channels.
References:
Salesforce Media Cloud documentation:https://help.salesforce.com/
Salesforce Advertising Sales Management resources:
https://www.salesforce.com/products/media-cloud/overview/
NEW QUESTION # 45
A sales executive creates a quote. When the quote status is changed to client approved, it should automatically be submittd for approval. The approver needs to be a queue instead of an individual salesforce user. How can this be achieved in the system?
- A. invoke approval process created on individual quoteLiniteItem and keep queue as approver D.invoke approval process created on a custom object lookup to quote and keep queue as approver
- B. invoke approval process created on opportunity linked to the quote and keep queue as approver
- C. invoke approval process on quote and keep queue as approver
Answer: C
Explanation:
To automatically submit a quote for approval when its status changes to 'Client Approved' and have a queue as the approver, an approval process should be invoked on the Quote object itself. This setup allows for the routing of approvals to a designated queue, enabling a group of users rather than an individual to review and approve the quote. This method iseffective for organizations that require collaborative decision-making in the approval process.
References:
Salesforce Approval Process documentation:https://help.salesforce.com/
Salesforce Queue Setup Guide:
https://developer.salesforce.com/docs/atlas.en-us.securityImplGuide.meta/securityImplGuide/queues.htm
NEW QUESTION # 46
Which three permission sets should a consultant add for a newly hired Media Planner user?
- A. MediaClou Runtime
- B. rule engine runtime
- C. MediaCloudPlus Runtime
- D. OmniStudio user
- E. media cloud base user
Answer: C,D,E
Explanation:
For a newly hired Media Planner user, the consultant should add the following permission sets:
Media Cloud Base User: This permission set grants access to basic functionalities and features within Media Cloud, enabling the Media Planner to perform essential tasks related to media planning and management.
MediaCloudPlus Runtime: This permission set provides additional runtime permissions for enhanced features and capabilities within Media Cloud, supporting more advanced planning and analysis activities.
OmniStudio User: Given the integration of OmniStudio tools within Media Cloud for designing and automating customer experiences, this permission set enables the Media Planner to utilize these tools effectively in their planning and execution tasks.
These permission sets collectively equip the Media Planner with the necessary access and capabilities to effectively manage and optimize media campaigns within Salesforce Media Cloud.
References:
Salesforce Media Cloud documentation:https://help.salesforce.com/
Salesforce OmniStudio resources:
https://developer.salesforce.com/docs/atlas.en-us.omnistudio.meta/omnistudio/
NEW QUESTION # 47
A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business. The Sales Representatives can sell digital, TV, radio, print, and event ads to their customers in a single media plan.
Which two media types are available for planning out-of-the-box with Media Cloud?
Choose 2 answers
- A. Digital
- B. Event
- C. Linear
- D. Print
Answer: A,C
Explanation:
Out-of-the-box Media Cloud supports Linear (TV, radio) and Digital media types for planning. Print and Event media types typically require customization or are handled separately.
References:
Media Cloud Media Typeshttps://help.salesforce.com/s/articleView?id=sf.media_cloud_media_types.
htm&type=5
NEW QUESTION # 48
A digital publisher wants to visualize the connections between the different parties who are involved in ad buys, including advertisers, agencies, and teir parent companies. Which feature of salesforce industries does media cloud use for this purpose?
- A. Customer Hierarchy
- B. custom FlexCard
- C. Relationship Graph
- D. Custom Lightning Web Component
Answer: C
Explanation:
Salesforce Industries utilizes the Relationship Graph feature (B) to visualize connections between different parties involved in ad buys, such as advertisers, agencies, and their parent companies. The Relationship Graph provides a visual representation of how these entities are related, making it easier for digital publishers to understand and manage their interactions with each party. This feature enhances the ability to navigate complex networks of relationships within the advertising ecosystem.References:
https://help.salesforce.com/
https://www.salesforce.com/products/media-cloud/features/
NEW QUESTION # 49
A home store wants to advertise their products on a particular tv channel owned by a publishing company.
Which channel should this media plan include?
- A. Linear
- B. Print
- C. OutofHome (OOH)
- D. Digital
Answer: A
Explanation:
For a home store wanting to advertise their products on a TV channel owned by a publishing company, the media plan should include the "Linear" channel (B). Linear advertising refers to traditional TV commercials broadcasted across scheduled programming. This is the most appropriate channel for TV-based advertising, as opposed to Out of Home (OOH), which relates to billboards and public displays, Print, which involves newspapers and magazines, and Digital, which encompasses online and social media platforms.References:
https://www.salesforce.com/products/media-cloud/overview/
https://help.salesforce.com/
NEW QUESTION # 50
Which two solutions should a consultant recommend to a client who wants to integrate with an ad server other than google ad manager (GAM) to create an ad campaign?
- A. create a custom solution using apex code
- B. use the out of the box marketing cloud intelligence connector
- C. use the out of the box ad server integration
- D. create a custom integration procedure to integrate with the ad server
Answer: A,D
Explanation:
For integrating with an ad server other than Google Ad Manager (GAM) to create an ad campaign, the consultant should recommend:
Creating a custom integration procedure to integrate with the ad server: This involves developing a tailored integration solution that communicates directly with the ad server's APIs, ensuring seamless data exchange and functionality specific to the client's needs.
Creating a custom solution using Apex code: Leveraging Salesforce's powerful programming language, Apex, to build custom logic and integrations that cater specifically to the functionality and workflows required for the ad server integration.
These approaches provide the flexibility and specificity needed to integrate with various ad servers, offering tailored solutions that meet the client's unique requirements.
References:
Salesforce Developer Guide on Integration and APIs:
https://developer.salesforce.com/docs/atlas.en-us.api.meta/api/
Salesforce Apex Developer Guide:
https://developer.salesforce.com/docs/atlas.en-us.apexcode.meta/apexcode/
NEW QUESTION # 51
A b2b advertising publishing company is exploring salesforce to manage its advertising sales business. They require an ad ops persona to be created. Which two managed permission sets should a consultant add to the ad ops persona?
- A. Media Cloud Base User
- B. MediaCloudRuntime
- C. OmniStudioUser
- D. OmniStudioAdmin
Answer: A,B
Explanation:
For creating an Ad Ops persona in a B2B advertising publishing company exploring Salesforce to manage its advertising sales business, the two managed permission sets to add are:
MediaCloudRuntime: This permission set provides the necessary runtime access within Media Cloud, enabling Ad Ops personnel to execute and manage operational tasks related to advertising sales.
Media Cloud Base User: This foundational permission set grants access to basic Media Cloud functionalities, allowing Ad Ops personnel to access and interact with the core features of the Advertising Sales Management application.
These permission sets equip the Ad Ops persona with the appropriate level of access and functionality required to perform their role effectively within the Salesforce Media Cloud environment.
References:
Salesforce Media Cloud documentation: https://www.salesforce.com/products/media-cloud/overview/ Salesforce Permission Set documentation:
https://help.salesforce.com/articleView?id=sf.perm_sets_overview.htm
NEW QUESTION # 52
A customer has the necessary licensed and dependent packeges installed and would like to install the advertising salesd management (ASM) package. Which step needs to be taken in order to do this?
- A. go to the vlocity CMT administrator tab in the production org, search for the ASM app, and select enable. Thenrefreshthe target sandbox
- B. install by using a release package installation link from salesforce industries success community, selecting the industries applications package that is generally available (GA) for the target sandbox
- C. find the intalled package of salesforce industries communications, media, and energy managed package installes of the sandbox instance and enable ASM.
- D. request a trial org of the ASM package in the salesforce industries media and entertainment process Library.Use thetrial org requested as the source org for the target sandbox
Answer: B
Explanation:
To install the Advertising Sales Management (ASM) package, the correct step is touse a release package installation link from the Salesforce Industries Success Community. This involves selecting the Industries applications package that is Generally Available (GA) for installation in the target sandbox environment. This method ensures that the latest and most stable version of the ASM package is installed, adhering to Salesforce's best practices for package installation in sandbox environments for testing and validation before deploying to production.
References:
Salesforce Industries Success Community: Access through Salesforce Help or Community portals Salesforce Package Installation Guide:
https://help.salesforce.com/articleView?id=000314281&type=1&mode=1
NEW QUESTION # 53
A publisher wants to know which products have low reception with the customers. However, the publisher is having a hard time analyzing the data because opportunities reflect only the sold products, excluding products which were once part of an opportunity but were later dropped. What should a consultant ensure is included in the design so that sellers can store and access different versions of the proposed media plan and its line items?
- A. A media Plan version field in opportunity line item (OLI)
- B. product mapping to an active price list
- C. product schedule functionality
- D. quotes, and 'Sync to opportunity' custom button
Answer: D
Explanation:
To address the challenge of tracking products with low reception, including those dropped from opportunities, the consultant should ensure that the media planning design includes the use of Quotes and a 'Sync to Opportunity' custom button. This setup allows sellers to create and manage multiple versions of media plans as quotes, capturing both selected and deselected products. The 'Sync to Opportunity' functionality facilitates the transfer of the final selected media plan to the opportunity, ensuring that the sales process reflects the most up-to-date proposal while retainingthe history of changes for analysis.References:https://help.salesforce.com/
NEW QUESTION # 54
A media cloud consultant is modeling and designing the pricing of the different advertisement types, including Digital, Out-of-home, Print, or Linear Advertising. What are two basic ways that the advertisement could be priced?
- A. discount charge
- B. periodic charge
- C. one time charge
- D. recurring charge
Answer: C,D
Explanation:
When modeling and designing the pricing for different advertisement types (Digital, Out-of-Home, Print, or Linear Advertising), two basic ways that the advertisements could be priced areRecurring Charge and One Time Charge. Recurring charges apply to ongoing campaigns or services, while one-time charges are suited for single advertisements or campaigns with a specific start and end date.
References:
Salesforce CPQ Billing documentation: https://help.salesforce.com/articleView?id=cpq_billing.htm Salesforce Media Cloud Advertising Sales Management Guide: https://www.salesforce.com/products/media- cloud/overview/
NEW QUESTION # 55
Users receive an "apex CPU limit exceeded" error when running the advertising sales management flow omniscript in a salesforce experience site. The omniscript includes an integration procedure that containsmultiple data raptors. In which two areas within omnistudio should a consultant check to troubleshoot this issue?
- A. omniscript debugger
- B. OmniStudio logs
- C. DataRaptor configuration
- D. Action Debugger
Answer: A,C
Explanation:
To troubleshoot the "Apex CPU limit exceeded" error encountered when running the Advertising Sales Management Flow OmniScript in a Salesforce Experience site, a consultant should examine the DataRaptor configuration (C) and use the OmniScript Debugger (D). The DataRaptor configurations need to be checked for inefficiencies or complex operations that might consume excessive CPU time. The OmniScript Debugger can help identify specific steps or processes within the OmniScript that are contributing to the CPU limit breach, allowing for targeted optimizations.References:
https://help.salesforce.com/articleView?id=omnistudio_omniscript_debugger.htm
https://help.salesforce.com/articleView?id=omnistudio_dataraptor.htm
https://developer.salesforce.com/docs/atlas.en-us.apexcode.meta/apexcode/apex_gov_limits.htm
NEW QUESTION # 56
Aconsultant needs to see the performance trend of the ad inventory sold in june of the last five years and use this information as input for campaigns next june. Which two optional add-on salesforce reporting components can be coupled with media cloud advertising sales management to gather, correlate, and present historical ad campaigns data for better decision making at the beginning of the sales cycle?
- A. marketing cloud intelligence
- B. tableau
- C. ad manager
- D. CRM analytics
Answer: B,D
Explanation:
To see the performance trend of ad inventory sold in June over the last five years and use this information for planning campaigns for the next June, a consultant can couple Media Cloud Advertising Sales Management with:
CRM Analytics: This tool provides advanced analytics capabilities within the Salesforce platform, enabling users to gather, analyze, and visualize data for better decision-making.
Tableau: As a powerful data visualization tool, Tableau can be integrated with Salesforce to provide detailed and customizable visualizations of historical ad campaign data, aiding in the analysis and planning process.
These reporting components enable the effective correlation and presentation of historical data, facilitating informed decision-making at the beginning of the sales cycle.
References:
Salesforce CRM Analytics documentation:https://help.salesforce.com/
Tableau and Salesforce integration guide:
https://www.tableau.com/salesforce​``oaicite:0``​
NEW QUESTION # 57
A consultant is asked to help design a solution which could aid a company is expanding their reach into the small and medium business segment. This has traditionally been a challenge for a company in the direct-sales channel because the small and medium business greatly outnumber the sales team. What should the consultant do in the design to allow for advertisers/Agency to self-service their media plans?
- A. build an experience cloud with the customer service template for the advertiser to navigate the product catalog and configure the products in the site
- B. leverage the advertising sales management self-care feature so that approved advertiser/agency can access an experience cloud portal where they can create and track their media plans
- C. set up a public user, which anyone can use to create their own media plan, and provide their company information in the record detail
- D. set up web-to-lead and have the advertiser/agency submit their media plan through a website so the sales team can later take ownership of the record and follow up to finalize the media plan.
Answer: B
Explanation:
To expand reach into the small and medium business segment and enable self-service for media planning, leveraging the Advertising Sales Management self-care feature through an Experience Cloud portal is the most effective solution. This approach allows approved advertisers or agencies to access a dedicated portal where they can autonomously create, modify, and track their media plans. This self-service capability not only enhances the customer experience by providing direct control over their media planning activities but also alleviates the workload on the sales team, making it easier to scale operations and reach a broader audience.
References:
Salesforce Experience Cloud documentation:
https://www.salesforce.com/products/experience-cloud/overview/
Salesforce Advertising Sales Management resources:
https://www.salesforce.com/products/media-cloud/solutions/advertising-sales-management/
NEW QUESTION # 58
A consultant is asked to help design a solution which could aid a company is expanding their reach into the small and medium business segment. This has traditionally been a challenge for a company in the direct-sales channel because the small and medium business greatly outnumber the sales team. What should the consultant do in the design to allow for advertisers/Agency to self-service their media plans?
- A. build an experience cloud with the customer service template for the advertiser to navigate the product catalog and configure the products in the site
- B. leverage the advertising sales management self-care feature so that approved advertiser/agency can access an experience cloud portal where they can create and track their media plans
- C. set up a public user, which anyone can use to create their own media plan, and provide their company information in the record detail
- D. set up web-to-lead and have the advertiser/agency submit their media plan through a website so the sales team can later take ownership of the record and follow up to finalize the media plan.
Answer: B
Explanation:
To expand reach into the small and medium business segment and enable self-service for media planning, leveraging the Advertising Sales Management self-care feature through an Experience Cloud portal is the most effective solution. This approach allows approved advertisers or agencies to access a dedicated portal where they can autonomously create, modify, and track their media plans. This self-service capability not only enhances the customer experience by providing direct control over their media planning activities but also alleviates the workload on the sales team, making it easier to scale operations and reach a broader audience.
References:
Salesforce Experience Cloud documentation: https://www.salesforce.com/products/experience-cloud
/overview/
Salesforce Advertising Sales Management resources: https://www.salesforce.com/products/media-cloud
/solutions/advertising-sales-management/
NEW QUESTION # 59
A media cloud customer has a requirement of showing different fields to different groups of users so that confidentiality of information is maintained. For example, business unit A users cannot view quotes of business unit B and vice versa. However, both business units are supported by a single operations team who need to see both quote types. Managers need to be able to view and edit records of their team members.
Which three sharing and visibility settings are relevant for consideration in this scenario?
- A. field level security
- B. enterprise territory management
- C. organization wide default
- D. sharing rules
- E. sharing group
Answer: A,C,D
Explanation:
To ensure confidentiality of information among different groups of users in a Media Cloud customer scenario, where business unit A users cannot view quotes of business unit B and vice versa, the relevant sharing and visibility settings to consider areOrganization Wide Defaults, Sharing Rules, and Field Level Security.
Organization Wide Defaults set the baseline level of access, Sharing Rules can extend access based on specific criteria, and Field Level Security controls visibility to specific fields within records, ensuring that information is only accessible to the appropriate users or groups.
References:
Salesforce Security Guide: https://help.salesforce.com/articleView?id=sf.security_data_access.htm Salesforce Field Level Security documentation: https://help.salesforce.com/articleView?id=sf.admin_fls.
htm&type=5
NEW QUESTION # 60
During proposal line item creation, a consultant needs to able to select a value for a picklist type attribute.
Which non-overridable behaviour must the consultant select during the assignment to the parent object type?
- A. is Encrypted
- B. is not Assetizable
- C. Run-time Configurable
- D. is Not Translable
Answer: C
Explanation:
When creating a proposal line item that includes a picklist type attribute, the consultant must ensure the attribute is "Run-time Configurable" (B) during its assignment to the parent object type. This non-overridable behavior allows the attribute's value to be selected dynamically at the time of proposal line item creation, providing the necessary flexibility to adapt to varying proposal requirements.References:
https://help.salesforce.com/
https://www.salesforce.com/products/media-cloud/overview/
NEW QUESTION # 61
A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business, track sales orders, and measure effectiveness of advertising. They have decided to use Advertising Sales Management (ASM) applicationlicenses. However, they are unsure about the additional products they need to purchase. Which two mandatory add-on products should a consultant recommend in this scenario?
- A. marketing cloud intelligence
- B. sales cloud
- C. industries order management
- D. digital process automation
Answer: B,C
Explanation:
For a B2B advertising publishing company using Advertising Sales Management (ASM) application licenses and looking to manage its advertising sales business, track sales orders, and measure the effectiveness of advertising, the two mandatory add-on products recommended are:
Sales Cloud: This is essential for managing customer relationships, tracking sales opportunities, and providing a comprehensive CRM solution that integrates with the Advertising Sales Management functionalities.
Industries Order Management: This add-on is crucial for efficiently managing and tracking sales orders within the advertising sales process. It enables the company to streamline order fulfillment and ensure accurate order processing and management.
These add-ons provide the necessary foundation and capabilities to support the advertising sales business and its operational needs within Salesforce.
References:
Salesforce Sales Cloud documentation: https://www.salesforce.com/products/sales-cloud/overview/ Salesforce Industries Order Management overview: https://www.salesforce.com/products/industries/order- management/
NEW QUESTION # 62
A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business, track sales orders, and measure effectiveness of advertising. They have decided to use Advertising Sales Management (ASM) applicationlicenses. However, they are unsure about the additional products they need to purchase. Which two mandatory add-on products should a consultant recommend in this scenario?
- A. marketing cloud intelligence
- B. sales cloud
- C. industries order management
- D. digital process automation
Answer: B,C
Explanation:
For a B2B advertising publishing company using Advertising Sales Management (ASM) application licenses and looking to manage its advertising sales business, track sales orders, and measure the effectiveness of advertising, the two mandatory add-on products recommended are:
Sales Cloud: This is essential for managing customer relationships, tracking sales opportunities, and providing a comprehensive CRM solution that integrates with the Advertising Sales Management functionalities.
Industries Order Management: This add-on is crucial for efficiently managing and tracking sales orders within the advertising sales process. It enables the company to streamline order fulfillment and ensure accurate order processing and management.
These add-ons provide the necessary foundation and capabilities to support the advertising sales business and its operational needs within Salesforce.
References:
Salesforce Sales Cloud documentation: https://www.salesforce.com/products/sales-cloud/overview/ Salesforce Industries Order Management overview:
https://www.salesforce.com/products/industries/order-management/
NEW QUESTION # 63
Two Salesforce Developers work for a B2B advertising publishing company. Developers A and B have been working in developer orgs with advertising sales management (ASM) and need to migrate the ASMcomponents to the sandbox org of the company. Developer A migrates the ASM components to the sandbox org. Developer B does the same. After that, Developer A realizes that the components on the sandbox org are different from those of the developer org because they were overwritten by the components of the Developer B. There is no way to go back to recapture them. Which tool should a consultant reccomend to avoid this outcome ?
- A. IDX workbench
- B. visual studio code
- C. a version control system
- D. a messagin program
Answer: C
Explanation:
To prevent the overwriting of components during migrations and ensure consistency across development environments, a consultant should recommend using a Version Control System (B). Version control allows developers to track and manage changes to code, enabling collaboration while preserving the history of modifications. It prevents conflicts like those experienced by Developers A and B by providing mechanisms to merge changes and resolve conflicts systematically.References:
https://developer.salesforce.com/docs/atlas.en-us.sfdx_dev.meta/sfdx_dev/sfdx_dev_intro.htm
https://help.salesforce.com/articleView?id=sf.dx_get_started.htm
NEW QUESTION # 64
A large media company is using salesforce industries to model digital advertising products. These products have a common set of characteristics. Which pair of media cloud items would a product manager use to most efficiently create the products for the sales users to sell?
- A. use an object type and assign attributes
- B. use a standalone product and add attributes
- C. clone an existing ad product and assign attributes
- D. use a product family for those products
Answer: A
Explanation:
To most efficiently create digital advertising products that share a common set of characteristics, a product manager should use a product family (B). Product families in Salesforce Industries allow for the grouping of related products, enabling the manager to define shared attributes and characteristics at the family level, which then applies to all products within that family. This approach streamlines the creation process and ensures consistency across similar advertising products.References:
https://www.salesforce.com/products/media-cloud/overview/
https://help.salesforce.com/articleView?id=sf.product2_family.htm
NEW QUESTION # 65
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