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IBM Unica Campaign V8.5 Sample Questions:

1. An administrator has just installed Unica Platform and Unica Campaign. The user wants to change permissions for the out of the box delivered users. Which security policies and permissions are delivered on first install (or in other words, out of the box) with Unica Campaign?

A) Administrative permissions and Global policy
B) Global policy and System policy
C) Local policy
D) System policy and Customer policy

2. A customer has been frustrated with the inflexibility with their current Unica Campaign solution. it involves many hours of repetitive data entry work. Campaign's current configuration does not reflect how the customer actually does business. Most importantly, 95% of every attribute is a hidden static offer attribute which causes a time-consuming and repetitive workflow.
What recommend changes will eliminate much of the repetitive work required for the customer's offer?

A) Redesign offer so they are more useable. Separate the offer attributes and identify whichattributes can become cell level attributes which can be managed through a campaign TCS. Increase the use of parameterized offer attributes to allow for easier administration of offers and increased usability.
B) Parameterize offer attributes in the template so the attribute default value can be changed depending on the created offer. Finally, when the offer containing the parameterized attributeis associated with a cell in a flowchart, the user can accept or change the default value entered for the offer.
C) Redesign offer so they can moved from static offer to a smart offer list. Set up the smart offer lists to be the contents of a particular folder, then the customer can simply add or remove offers to and from that folder to modify the offers given out each time a Campaign is run.
D) Use the Campaign's target Cell Spreadsheet (TCS) in a top-down method. Define the Target Cells and offers, and then add the flowcharts and assign the target cells as needed.

3. A user is trying to create RAW SQL in a Select process. "Select IDs with" is selected but when the user clicks on the advanced button the "RAW SQL for Record Selection" check box is greyed out. What is the user doing wrong?

A) The Select process is in Point and Click mode.
B) A SQL Custom Macro has not been created.
C) The correct tables are not mapped in.
D) Unica Campaign is not connected to the database.

4. The Unica Campaign/Platform system has been configured for Single Sign-On (SSO) access. Where are the passwords for the user logins stored?

A) Web Access Control Platform and Unica Marketing Platform
B) Web Access Control Platform
C) Unica Marketing Platform
D) Unica Campaign

5. A customer wants to use a mapped table in a flowchart which can only be written to and not selected from. What kind of table BEST suits this purpose?

A) A mapped table based on a flat file.
B) A dimension table.
C) A base table.
D) A general table.

Solutions:

Question # 1 Answer: A

Question # 2 Answer: A

Question # 3 Answer: A

Question # 4 Answer: B

Question # 5 Answer: D