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Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. A brand is testing three campaigns, each one with a control experience. Which segment type can the brand setup to make sure the same group always gets the control experience?

A) Location-based segment
B) Control group segment
C) A/B test segment
D) Third party segment

2. When should you define goals and filters?

A) When you are reviewing campaign statistics for a published campaign
B) Before launching a campaign that you want to measure against a goal or filter
C) After launching a campaign that you want to measure against a goal or filter
D) Over time, when you have something new you want to meausure

3. What would a marketer include in a recipe if they want the visitor affinity score when showing recommendations?

A) Ingredients
B) Exclusion
C) Variation
D) Booster

4. Which two components does a user need to configure in Marketing Cloud Personalization to display Einstein product recommendations via the Marketing Cloud Personalization Connector for Sales and Service Cloud?

A) Einstein Decisions
B) Catalog Items
C) Einstein Recipes
D) Promotions

5. Which entry source event type needs to be configured for a journey to be used in the segment join to journey builder feature?

A) Date based
B) Salesforce data
C) Audience
D) API

Solutions:

Question # 1 Answer: B

Question # 2 Answer: A

Question # 3 Answer: D

Question # 4 Answer: B,C

Question # 5 Answer: D