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IBM M2020-229 Exam Syllabus Topics:

IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:

1. What is the main purpose of SPSS Modeler?

A) To craft effective and eye-catching surveys.
B) To test specific hypotheses.
C) To improve the management of analytical assets.
D) To uncover hidden relationships in data.

2. Which message is the most important for a sales representative to deliver when selling SPSS Collaboration and Deployment Services (C&DS) to a line of business user?

A) IT can monitor and control C&DS processes without having to know analytic details.
B) C&DS increases the reliability of analytical results.
C) Automation and collaboration lead to enhanced productivity from analysts.
D) C&DS integrates with the existing enterprise environment.

3. Which SPSS capability is best suited for a retailer looking to discover the most effective product combinations?

A) Customer Retention and Growth
B) Market Basket Analysis
C) Predictive Maintenance
D) Campaign Insight and Offer Optimization

4. What is NOT a key competitive differentiator of SPSS Collaboration and Deployment Services based on product feature/functionality?

A) Integrated management and deployment environment.
B) Automation and integration of analytical processes.
C) Document content management.
D) Support for the entire model lifecycle.

5. Which characteristic of SPSS Modeler appeals more to power data mining experts?

A) No programming needed
B) SPSS Statistics integration
C) Automated modeling
D) Automated data preparation

Solutions: