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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edits are reviewed prior to being changed. What should be implemented to achieve these goals?

A) Integrate an outside CMS with all these permissions built in.
B) Build out an internal business governance and process to support this.
C) Edit the Content Permissions and Restrictions by Role setting for each user.
D) Set up Approval Workflow and Share setting inside Marketing Cloud.

2. Marketing Cloud Connect synchronizes CRM Contacts and Leads. A consultant discovers duplicate marketing profiles because one customer exists as both a Lead and a Contact after conversion. Which design consideration should have been addressed during implementation?

A) Dynamic Subject Lines.
B) Email Studio folders.
C) Publication List naming standards.
D) Identity and Subscriber Key strategy.

3. A consultant designs an automation consisting of an Import Activity, SQL Query Activity, Verification Script Activity, and Email Send Activity. Occasionally, the SQL completes successfully although the import file is empty, causing empty audience sends. What improvement should be recommended?

A) Replace SQL with a Filter Activity.
B) Schedule the automation twice.
C) Enable Send Logging.
D) Insert a validation step that confirms imported record counts before continuing.

4. Scenario: NTO has configured Reply Mail Management (RMM) to handle manual unsubscribe requests. However, customers are still receiving marketing emails despite sending unsubscribe phrases like "take me off your list" or "opt out". How could this behavior be corrected?

A) Ensure the DNS Record Redirect is correctly configured
B) Ensure the two phrases are added to a filtered keyword list
C) Ensure the two phrases are added to the "Filtered Keywords" data extension
D) Ensure "Common Misspellings" is selected as one of the Reply Filters

5. Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a campaign Member to a 'Loyalty Member' Campaign in Sales Cloud. Which method should they use to send the email from Marketing Cloud?

A) Create a Journey with a Salesforce Campaign entry source and an Email Activity
B) Use Content Builder Send Flow to send the email to the Salesforce Campaign
C) Create a Journey with a Salesforce Data entry source and an Email Activity
D) Create a scheduled Automation with a Query Activity and a Send Email Activity

Solutions: