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Salesforce AP-216 Exam Syllabus Topics:

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. What are IS machine learning powered algorithms called?

A) Einstein Recipe
B) Einstein Decisions
C) Machine Learning Tools
D) Data Science Workbends

2. Which three components of a server side campaign can be defined by a business user?

A) Experience rules
B) User attributes
C) Campaign responses
D) Campaign rendering
E) Promoted content

3. Which scenario is a valid interaction studio use case?

A) Recommendations in email which are personalized at open time
B) Recommendations in email which are personalised at send time
C) Behavioural targeting with 3rd party audience data
D) Machine learning driven insights within a customer database

4. What are the two main functions of the Event API? (select 2)

A) Return campaign responses
B) Capture user attributes and actions
C) Bulk load external campaign data
D) Process GDPR data or deletion requests

5. The sitemap provides the functionality that enables IS to identify which three items?

A) attributes
B) Templates
C) campaign
D) content zones
E) Page types

Solutions: