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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. Marketing focus is shifting from outward bound / mass media to:

A) product placement in movies and television shows
B) building a 1:1 interaction with the customer
C) cable television infomercials
D) up-sell potential via outbound calling centers and automated dialers

2. What can service scheduling include?

A) Credit
B) Service
C) All of the above.
D) Delivery

3. Which of the following increases the complexity of trying to provide a seamless customer experience?

A) Many customers use a variety of touch points in the purchasing process.
B) A large and increasing number of customer segments with varying expectations.
C) Many business functions required for effective commerce are executed outside the enterprise.
D) All of the above.

4. The web marketing continuous optimization platform can drive which of the following capabilities?

A) Target through online advertisements based on interaction history.
B) Automate customer recommendations based on LIVE profile.
C) Optimize paid search advertising.
D) All of the above.

5. Online ad optimization, i.e. AdTarget, would be an example of which capability within the cross-channel, interactive marketing engine?

A) Awareness
B) Integrated Operations
C) Execution
D) Decisioning

Solutions: