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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. Marketing focus is shifting from outward bound / mass media to:

A) product placement in movies and television shows
B) building a 1:1 interaction with the customer
C) cable television infomercials
D) up-sell potential via outbound calling centers and automated dialers

2. Which of the following IBM software components provide core business capabilities across the entire Buy, Sell, and Service phases of the commerce cycle?

A) Unica
B) Sterling Commerce
C) WebSphere Commerce
D) Coremetrics

3. What provides the capability to rapidly deliver new web concepts or delineated brand sites via asset sharing on a common platform?

A) Social integration
B) Personalization
C) Extended sites
D) Partnership with affiliates

4. What can AdTarget do?

A) Utilize You Tube to more effectively deliver ad content
B) Monitor all advertisements watched on cable television
C) Force customers to watch the entire Internet ad before entering websites
D) Working with affiliates, target Internet ads without email

5. What are Smarter Commerce 'Sell' Offerings focused on?

A) Up-sell potential via outbound calling centers and automated dialers.
B) Driving the customer to the preferred enterprise sales channel.
C) Optimize the customer experience, regardless of touchpoint, or mode of access.
D) Integrating the supply chain in order to support the selling process.

Solutions: