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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. What is global visibility of purchase transaction required for?

A) Merchandise assortment management.
B) Cross-channel fulfillment.
C) A & B
D) Cross-channel returns management.

2. Which one is the key driver that is central to the Smarter Commerce strategy?

A) The empowered customer.
B) The reduced impact of mass marketing.
C) The interconnected supplier network.
D) The need to drive optimization in the selling process.

3. What are the key technology requirements for effective cross-channel, interactive, marketing?

A) Customer awareness, central decisioning, cross-channel execution, enterprise marketing operations.
B) Unica, Coremetrics, SPSS, Cognos.
C) eCommerce, POS, kiosk, call center.
D) Web browser, mobile applications, social platform, data mining.

4. Which of the following IBM software components provide core business capabilities across the entire Buy, Sell, and Service phases of the commerce cycle?

A) Unica
B) Sterling Commerce
C) WebSphere Commerce
D) Coremetrics

5. Which of the following is NOT a benefit delivered in the context of the Case Management Solution of the 'Service' Offerings?

A) A case worker has all the information needed to improve case outcomes and optimize decisions
B) A case worker can skip the customer feedback and get directly to focus on the problem at-hand
C) Deliver case workers the solution in a fraction of time of other approaches
D) Integrated analytics help organizations understand the impact of case loads.

Solutions: